Coffee for beauty
Empowering Grums Deutschland: Elevating Sustainability through E-commerce, SEO, and SEA
Client
Grums Deutschland
Service
Shopify Shop, SEO, SEA
Industry
Cosmetics
Finished
2022
Client
Grums Deutschland
Service
Shopify Shop, SEO, SEA
Industry
Cosmetics
Finished
2022
My collaboration with Grums Deutschland was a journey to elevate sustainability in skincare. We aimed to seamlessly integrate sustainability into every aspect, from product creation to packaging, without compromising on quality or aesthetics.
I played a pivotal role in developing and optimizing Grums Deutschland's online shop, transforming it into a reflection of the brand's commitment to sustainability. Additionally, I focused on SEO optimization to boost organic search rankings, ensuring that Grums Deutschland's products reached a wider audience.
To maximize Grums Deutschland's impact, we delved into strategic Google Ads (SEA) campaigns. These campaigns educated and engaged consumers about the significance of sustainable skincare choices, emphasizing the brand's core values.
Our messaging highlighted the use of locally sourced coffee grounds and eco-friendly packaging as key selling points, resulting in a loyal customer base. This project showcased the power of sustainability in skincare and the effectiveness of e-commerce, SEO, and SEA campaigns, furthering the cause of sustainable beauty.